Creative Technologist / Forward Deployed Engineer / Montevideo
LBM STUDIOS / INDEPENDENT PRACTICE SELECTED WORK / 2014 → 2026

Lucas
Beathyate

AI · PRODUCT · CREATIVE DIRECTION

I turn ambiguous business problems into prototypes, systems and experiences that can be tested in the real world. Strategy matters. Shipping matters more.

Current focusAI systems / product / spatial & visual experiences
Selected work / decision systems / experiences / research
CURATORIAL FOYER EXHIBITION DIRECTORY // 2014 → 2026 ARCHIVE

Spatial
Floorplan.

Five curated wings structured as an uninterrupted spatial journey spanning autonomous AI systems, physical optics and light research, fine-art archival prints, and tangible 3D sculpture.

LEVEL 01 · GENERAL SPATIAL PLAN SURVEY: MONTEVIDEO · 34°53'S 56°10'W LAYOUT: 5 INTERCONNECTED WINGS
01
NORTH GALLERY // WING 01 ACTIVE

Cognitive Systems & Product

DEX Analytics, Cinema Experience, Unified Sales Flow, CobrosWAP, Core Ecosystem, and One-Click Engine. Scaled architectures translating complex data into autonomous business execution.

06 PRODUCTION SPECIMENS ENTER WING 01 ↗
02
EAST LABORATORY // WING 02 ONLINE

R&D Lab & Provenance

Physical holography, optical light research, governed agentic decision graphs, and tactile physical-to-digital transfer systems.

03 RESEARCH PROTOTYPES ENTER WING 02 ↗
03
SOUTH PAVILION // WING 03 ARCHIVE

Visual Practice Pavilion

Textures, Equine Portraits, Night Skies, Asymmetry II, Self-Portrait, Conflicting Feelings, World Faces, and Chivas Regal 12 Whisky. Archival prints rendered at uncompressed optical resolution.

08 ARCHIVAL PRINTS · MEDIUM FORMAT ENTER WING 03 ↗
04
CENTRAL ATRIUM // WING 04 ACTIVE

3D Sculpture & Material

Optical photogrammetry scan of Pablo Atchugarry statuette plus published documentary photography for Manos de Héroes 3D prostheses.

SCULPTURE & SOCIAL IMPACT ENTER WING 04 ↗
05
EAST TERMINAL // WING 05 ONLINE

Atelier & Terminal

Direct inquiry portal and secure channel for Forward Deployed Engineering roles, strategic advisory, and visual commissions.

DIRECT CHANNEL · < 24H RESPONSE ENTER ATELIER ↗
ACTIVE EXHIBITION WING ARCHIVE NATIVE SCALE AGENTIC TELEMETRY MATRIX
CURATED BY LUCAS BEATHYATE / LBM STUDIOS © 2026
Selected work / evidence-backed cases / outcomes over implementation details

Work

Selected product and experience work. Each case starts with the problem, then shows the decision, the system and the consequence. Technology is treated as a material, not a personality trait.

NORTH GALLERY // WING 01 · COGNITIVE SYSTEMS & DECISION ARCHITECTURESPECIMEN 01 / 06 · GOVERNED AGENTIC FLOW
SPECIMEN 01.A // INTERACTIVE EXECUTION PIPELINE · DEX & COBROSWAP RUNTIME
TEST PRESETS:
SIMULATION BENCH: Real-time telemetry visualization of autonomous agent dispatch, governed reasoning, and token throughput limits.
LIVE THROUGHPUT 14,820 req/s
LATENCY P99 42.4 ms
AUTONOMOUS STATUS ● 99.98% GOVERNED
01 / 06DECISION SYSTEM

How do you let people ask data questions without turning them into SQL operators?

Data Product / Decision Systems
01 / 06

DEX
Data Explorer

TensionBusiness users need answers without becoming SQL operators.
IdeaA guided analytics environment where reports, dashboards and AI share the same governed data model.
RoleProduct · UX · Architecture · AI direction
ImpactCreates one governed analytical language that can serve reports, dashboards and AI-assisted questions without sacrificing traceability.
ASK
DATA
TRACE / GOVERN / ANSWER
02 / 06PARTICIPATORY STORY

Can waiting time become participation instead of branded dead time?

Interactive Experience / Cinema
02 / 06

UA Cinema
Experience

TensionTurn waiting time before a cinema screening into branded participation rather than passive advertising.
IdeaA short collective interactive narrative inspired by choice-driven storytelling.
RoleConcept · Product · Interaction · Experience design
ImpactTurns 10–15 minutes of pre-show waiting into collective participation rather than passive branded exposure.
CHOICE
MATTERS
PARTICIPATION / STORY / CINEMA
03 / 06SERVICE DESIGN

What changes when an operational process becomes one surface instead of six tools?

Operations / Conversational Systems
03 / 06

Unified
Sales Flow

TensionSales processes fragmented across CRM, quotation, payment and communication channels.
IdeaA single operational surface combining quote, customer rules, payment, documentation and assisted sales.
RoleProduct definition · Process design · Integrations
ImpactReduces context switching while preserving the controls required to quote, collect and document a sale.
ONE
SCREEN
QUOTE / PAY / DOCUMENT
04 / 06CONVERSATIONAL COMMERCE

Can payment remain inside the conversation instead of interrupting it?

Payments / Conversational Commerce / Co-creation
04 / 06

Cobros
WAP

TensionBusinesses were already taking orders through WhatsApp, but the payment step still broke the conversation and forced customers into a separate process.
IdeaMake payment part of the conversation: automated order handling, payment links and account-to-account collection inside a WhatsApp-first experience.
ExperienceA business can generate payment links, automate bulk collections, or let a chatbot receive text or voice orders and generate the payment step without leaving the conversational flow.
RoleCo-creator with Joaquín Rodriguez and Javier Beathyate, documented publicly by Prometeo. Individual responsibilities are intentionally not overstated.
ResultOperating with real clients in under 3 months; more than 50 active clients by the end of 2024, with expansion beyond restaurants into e-commerce and other payment use cases.
Independent case study ↗
PAY
IN CHAT
CONVERSATION / PAYMENT / FLOW
05 / 06SPATIAL NARRATIVE

How do you explain a complex enterprise system without showing a parade of disconnected screens?

Narrative Interface / Enterprise Communication
05 / 06

Core Ecosystem
Spatial Story

TensionComplex information architecture is difficult to explain when every module is shown as another disconnected screen.
IdeaTurn the presentation into one navigable world: a single spatial canvas where the camera moves through the ecosystem instead of swapping slides.
ExperienceThe story begins after a chaos-to-order introduction and progressively reveals the core ecosystem as the shared information foundation.
RoleConcept · Narrative structure · Interaction · Visual system
ONE
WORLD
SPACE / NARRATIVE / SYSTEM
06 / 06SALES EXPERIENCE

What would a sales flow look like if interruption was treated as a design constraint?

Sales Experience / Service Design
06 / 06

One-Click
Quote

TensionA live sales call loses momentum when quotation, discounts, payment and CRM entry happen across slow, fragmented tools.
IdeaA keyboard-first single-screen flow that captures the lead immediately, applies agreements, compares offers and closes payment before the slow CRM handoff.
ExperienceDesigned around interruption: if the call drops, the lead survives; if the customer buys, the operator stays in one operational surface.
RoleUX concept · Process design · Product definition
20
SEC
SPEED / INTERRUPTION / CLOSURE

Lab

Experiments and research threads that may not be “portfolio cases” in the conventional sense, but explain the direction of the practice better than another row of software logos ever could.

EAST LABORATORY // WING 02 · R&D LAB & PROVENANCERESEARCH SPECIMEN 02 / 05 · SPECTRAL REFRACTION
RESEARCH BENCH 02.A // PHYSICAL OPTICS & PRISMATIC DISPERSION
PHYSICAL COMPUTATION: Real-time mathematical simulation of Snell's Law and Cauchy wavelength dispersion through refractive crystal bodies.
INCIDENT ANGLE (θ₁) 52.0° Adjust incident angle relative to facet normal
WAVELENGTH (λ) 633 nm (He-Ne Red)
REFRACTED ANGLE (θ₂) 28.3°
TOTAL DEVIATION (δ) 53.4°
LAB / OBSERVATION LOG

The Lab is useful when an experiment leaves behind something transferable: a principle, a behaviour, a visual language or a new constraint.

ACTIVE RESEARCHLIGHT / PHYSICAL IMAGE
RESEARCH THREAD / 01

Holography / Light Research

ObservationImages feel materially different when the viewer must negotiate position, brightness and viewing angle.
TransferUse physical presence, reveal and viewpoint as design variables in spatial interfaces and installations.
RESEARCH THREAD / 02

Agentic Analytics

ObservationAI answers become more trustworthy when users can see the governed path from question to data.
TransferTreat provenance, constraints and inspectability as interface features, not backend implementation details.
RESEARCH THREAD / 03

Physical → Digital

ObservationA digital replica is less interesting than understanding which physical qualities actually create the experience.
TransferPreserve intent, rhythm and presence during translation instead of reproducing surface appearance.
03 / Visual Practice / Selected Archive

Image
as
Material.

Photography is not a side discipline here. It is where observation, composition and technology learned to share the same room.

Image Matter Light
SOUTH PAVILION // WING 03 · VISUAL PRACTICE & ARCHIVAL PRINTSARCHIVE 03 / 05 · UNCOMPRESSED OPTICAL MASTER PRINTS
ARCHIVAL WORKBENCH

Curator's Backlit Light Table

Examine all 8 medium-format photographic slides on an illuminated drafting surface with free 2D manipulation.

01 / 07Nature Study

Texturas

A study of surfaces, repetition and the quiet intelligence of natural form.

Observation / Nature / Detail / Series
Archive print / native scale
Texturas
01
02 / 07Portrait Study

Retratos
Equinos

Portraiture built around gaze, texture and the slower visual rhythm of rural space.

Portrait / Rural / Texture
Archive print / native scale
Retratos Equinos
02
03 / 07Night / Landscape

Cielos
Nocturnos

Long exposure, darkness and the image as evidence of time passing.

Night / Landscape / Light
Archive print / native scale
Cielos Nocturnos
03
04 / 07Architecture

Asimetría
II

Architecture reduced to proportion, tension, negative space and imbalance.

Architecture / Geometry / Composition
Archive print / native scale
Asimetría II
04
05 / 07Montevideo / Night

Sentimientos
Encontrados

The city rests while the interior voice keeps moving. A portrait built from that contradiction.

City / Portrait / Black & White
Archive print / native scale
Sentimientos Encontrados
05
06 / 07Travel / Portrait

Retratos
del Mundo

Everyday people encountered across different places, kept deliberately outside the language of travel spectacle.

Portrait / Travel / Documentary
Archive print / native scale
Retratos del Mundo
06
07 / 07Commercial Practice

Object /
Product

Commercial photography, material detail and interactive 360° visualization.

Product / E-commerce / 360°
Archive print / native scale
Fotografía de producto
07

Contact
Sheet

Archive fragments / contact prints / selected visual research
Texturas
Equinos
Night
Asimetría
Self
Montevideo
World
Object
Exhibition
Archive

SOMOS

Exhibition / Bologna / International visual practice
Finalist
2017

Tapa
Burbuja

Nuevos Talentos 2017 finalist / Brother Montevideo / Collaborative advertising concept with Alejandro Gayoso, Joaquin Correa and Jeronimo Sanchez.
CENTRAL ATRIUM // WING 04 · PHYSICAL SCULPTURE & SOCIAL IMPACTSPECIMEN 04 / 05 · ATCHUGARRY PHOTOGRAMMETRY & 3D TOPOLOGY
OBJECT SPECIMEN 04.A // PABLO ATCHUGARRY 3D PHOTOGRAMMETRIC TOPOLOGY
SPATIAL MATERIAL STUDY: 360° interactive photogrammetry scan of Pablo Atchugarry statuette. Drag to orbit; use directional lighting gizmo to study specular reflection on marble.
DRAG TO ROTATE 360° · DAMPED INERTIA
POLYGON TOPOLOGY 48,200 FACETS
DIRECTIONAL LIGHT
Click & drag to re-light
TURNTABLE CONTROL
Object / Cultural collaboration / Documented 2026
Object / Art / Collaboration

Visio Facto
Atchugarry

TensionTranslate a collaborative visual-arts process into a physical object worthy of being presented to an established artist.
EvidenceA 2026 public post documents the delivery of the statuette to Pablo Atchugarry after a multi-year process.
CollaborationLucas Beathyate Mascherini · Martina Giovanetti · Martina Mateos Ferrari · Federico Castro.
PlacementArchive / object practice, not a headline product case.
OBJECT
MATTERS
MANOS
DE HÉROES
Published Photography / Social Impact / 2020 → 2026

Technology only matters when you can see who it is for.

A documentary portrait line around Manos de Héroes, the Uruguayan foundation producing free 3D-printed prostheses.

The image is not about technology as spectacle. It is about the human consequence of design: autonomy, confidence and everyday life.

RolePhotographer
CreditLucas Beathyate
TerritoryPortrait · Documentary · Social Impact
ContinuityPublished photographic credit documented in 2020 and again in 2026.
2026 published credit ↗ 2020 publication ↗
THROUGH-LINE

The medium changes. The operating principle does not: frame the problem, make the idea tangible, put it in front of reality.

EAST TERMINAL // WING 05 · ATELIER & DIRECT INQUIRY PORTALDISPATCH 05 / 05 · SECURE ENCRYPTED CHANNEL
⊞ LBM STUDIOS // CURATORIAL LIGHT TABLE · 120 MEDIUM FORMAT REBATES